Beauty
A brand built from the mark out, and a shop to sell it in.
WIP Beauty is a cosmetics brand that came to us before it was a brand at all - a concept, a rough logo, and a product they believed in. Everything a customer would eventually see had still to be made.
- Year
- 2025
- Client
- WIP Beauty
- Timeline
- 4 months
The challenges
No identity to build on
A rough logo and no system around it: no type, no palette, no rules for using any of it.
Nowhere to sell
A product ready to ship and no store to ship it from, and no packaging to ship it in.
No voice of its own
Nothing written down about how the brand speaks, so every post would have started from zero.
The solutions
We built the brand from the mark out, then the shop to sell it in.
- Logo and brand identity
- WooCommerce store
- Packaging
- Communication plan
A new logo and a full identity - type, palette, and the rules that keep them consistent.
Packaging designed with the identity rather than after it.
A WooCommerce store the team runs themselves.
A communication plan, so the brand keeps talking after launch.
The result
What changed for the business after it went live.
4 weeks
From handover to first sale
3x
Increase in average order value
100%
Of the catalogue managed in-house
Illustrative figures while the final ones are confirmed with the client.
Other work we've done
All projects
Ready for a site that matches the business?
Tell us where your website falls short of what you actually do. We’ll show you what it takes to close that gap.
Fifteen minutes. No deck, no pitch.