Food & beverage
An identity that holds wherever the name turns up.
Cata is a Colombian chocolate brand relaunching into a crowded shelf. The name was good and the story was good; the old logo carried neither of them.
- Year
- 2024
- Client
- Cata
- Timeline
- 6 weeks
The challenges
A mark that did not carry the story
The old logo said nothing about what the brand was relaunching as.
Nothing held together
No type system and no palette, so every surface was a fresh decision.
Three places to be right
A wrapper, a shelf and a screen read a mark very differently.
The solutions
We redesigned the mark and built the identity around it.
- Logo redesign
- Brand identity
A redrawn logo, built to survive being small on a wrapper.
The marks, the type and the palette as one system.
Written rules for using them, so the name reads the same everywhere it turns up.
The result
What changed for the business after it went live.
1 week
To roll the mark across every surface
+45%
Shelf recognition in testing
12
Packaging variants from one system
Illustrative figures while the final ones are confirmed with the client.
Other work we've done
All projects
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