Spirits
A shop that treats the bottle the way the label does.
Himbrimi is a hand-crafted Icelandic gin. The product was already right; the site selling it was a Squarespace build that had stopped keeping up with the brand around it.
- Year
- 2025
- Client
- Himbrimi
- Timeline
- 3 months
The challenges
A site that could not grow
Squarespace was holding the shop back and the team could not change much without help.
Inconsistent design
Patterns had drifted page by page, so the site read as several sites wearing the same logo.
Sales stopped at the border
No European checkout, in a category that sells across one.
The solutions
We rebuilt it on WordPress and gave the shop somewhere to grow into.
- Website redesign
- WordPress migration
- WooCommerce
- Multi-region checkout
A redesign that unified the drifting patterns into one consistent system.
A full migration to WordPress, with the content carried over rather than retyped.
WooCommerce, with multi-region checkout so the shop sells across borders.
A handover that left the team running it themselves.
The result
What changed for the business after it went live.
2x
Faster to publish a new product
+38%
Checkout completion
6
Countries now served
Illustrative figures while the final ones are confirmed with the client.
Other work we've done
All projects
Ready for a site that matches the business?
Tell us where your website falls short of what you actually do. We’ll show you what it takes to close that gap.
Fifteen minutes. No deck, no pitch.